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What Is Botlytics™ And Why Do I Need It?

Botlytics™ is a simple but powerful tool that allows you to see your website and webpages through the eyes of a search engine indexing robot/crawler, and to simulate how your webpage meta title and description display in search results, allowing you to tweak and tune the copy to achieve optimal visual results on Internt search engines like Google, Yahoo, Bing, Blekko, and more!

Understanding how search engine indexing robots see and index your website is crucial for organic and PPC (pay per click) SEO (search engine optimization) initiatives. Botlytics™ gives incredible insight into the structure and content of your website, that allows you to instantly see problems, errors, mistakes, and areas that could be generally improved.

You can also be in control of your own robot with Botlytics™Scout, our intelligent bot that will monitor (in real-time) any or all of the pages on your website, looking for SEO and usability compliance and best practice violations. And with Botlytics™Tracker, you can also monitor (in real-time) the search engine robot indexing activity on all of the pages in your website, allowing you to see which pages in your site are and are not getting indexed by over 300 search engine robots. You can also see the frequency of indexing activity, to make sure the robots are visiting your website regularly.

Who Uses Botlytics™ And Why?

Bloggers

Bloggers are at the mercy of search engine indexing robots, and any insight in to how a robot my interpret their blog post can mean a major difference in their traffic bottom line.

Compliance Professionals

Our intelligent Offensive and Questionable word engine detects misspelled words and words that might not be compliant with your user experience or content policies.

Content Writers

Content writers can instantly uncover spelling errors and inappropriate words, and can confirm that they have adequately portrayed the intended topical keywords of their content.

Marketing Professionals

If you are a marketing professional, you know the importance of the accuracy of your content and your marketing message, and making sure that the indexing robots get it right.

SEO Managers

An SEO (search engine optimization) manger is responsible for all aspects of a website's indexing ranking and performance, making all of the features of Botlytics™ invaluable.

Web Developers

When developing a website, why not do it right all along the way. As pages of a site are created, they can be scanned and analyzed allowing the developer correct any issues.

Webmasters

All things website related fall on the Webmaster's lap, making the ability to detect issues early on, allows for more pre-empted action as opposed to responding to complaints.

Website Owners

As a website owner, you want to know that everything on your site was done properly, and Botlytics™ is the perfect tool to periodically check up on your website assets.

Web Researchers

Seeing how your website stacks up against the competition from a keyword perspective to overall best practices, is an important Web researching task which can now be streamlined.

Packed With Features

When Botlytics™ analyzes your Webpage, it produces a 30 point report giving you insights into everything you need to see how search engine indexing robots might read your page.

Click on a feature to expand and read the description:

The About Us page is an important element to SEO because it adds credibility to the structure of a Website, and demonstrates the realness of a business.
Advertising detection helps to see if there are too many ads on a page. Too many ads can be interpreted by a search engine indexing robot to mean that this is an affiliate marketing website.
Image alt tags are intended to be used as a backup description if the image can not display. Alt tags also serve a second purpose in that they give you an opportunity to place another occurrence of your primary keywords.
Having analytics code shows that you take your traffic seriously and adds points to the credibility ranking of your Website or Webpage, in the eyes of an indexing robot.
Having a blog serves two very important SEO functions. Number one is that you get robot credibility points, and two, you provide a place to add regular content which can influence robots to visit and re-index your Website more frequently.
Calls to action show that your Website or page provides methods for users to interact and take actions which demonstrates that there is a path for users to follow, and that it is not just static content.
Having a link to a contact page is one of the most important SEO elements to a Website because it adds big credibility points because you look like a real business where a customer can easily find out how to contact you.
An FAQ (frequently asked questions) is probably the most under utilized SEO tool in that it provides a place where you can seed content rich questions and answers that can be found in search. When a bot sees that you have an FAQ, it also adds credibility points because it shows that you are providing a clear easy place for customers to find answers.
When there are newsletter subscribe forms or contact forms, or login forms, or comment forms on a Webpage, it is perceived as offering elements for users to interact, which makes your Website seem more real and open for business.
Search bots place quite a bit of weight on keywords found in headlines, especially if those same words are also found elsewhere on the page. In a bots eyes, headline keywords must be important because you have emphasized them in a headline which is generally bold and big in comparison to your regular content text.
The Botlytics™ analysis engine shows you what keywords are interpreted by robots to be the primary topic of your Webpage or entire Website. Some common mistake is to over use words that are not relevant to the topic of your Website, which then confuse an indexing robot, and can cause an erroneous categorization of the topical nature of your Website, which can hurt you in organic and PPC search.
Including your main keywords (the ones that really are indicative of the topic of your Website) in multiple elements throughout your Webpage are critical to SEO! These elements include your meta page title, meta description, meta keywords, alt tags, headlines and links. Having primary keyword inclusion in these elements show a bot that this is what your Webpage is really all about and confirms the relevancy of the topics it has detected.
Botlytics™ shows you what links on your Webpage are visible to a bot, and which are relative verses absolute. Visualization of this data can help you determine if your Webapage is over linked and to understand where the robot will then potentially crawl once it have analyzed the current page.
Offensive and curse words can be a real turn-off to robots, because it shows a lack of respect for the viewing public and classifies the Website as being not appropriate to all ages or all demographics, causing many SEO points to be lost.
Your meta page description is a very important element in that it both serves as a topical keyword point of reference, and it is what is often displayed in search results, underneath your page title. A common mistake is to make the description too long which causes it to get cut short with a ... in search results.
Although some argue that robots no longer factor your meta keywords in to the equation, you still should not ignore them, because if they are absolutely relevant to the topical keywords on your page, it will add extra points.
SEO points are given in a big way when it comes to Webpage load response time. The faster your page's response and load time, the happier the robot is, and the more points it gives as it proves that there will not be a poor user experience waiting for a slow page to load.
Oversized Webpages can be a big problem to robots. Not only does it cause a drain on their memory resources, it shows that there is just simply too much content on the page, which is an indicator of a bad user experience. The heaviness of a page also has an impact on response performance.
How incredibly important the meta page title is to SEO! Your page title says it all, and one of the the biggest mistakes is not mapping your title to your topical keywords, and using that valuable real estate up on meaningless words. The length of your title is also very important because if it is too long it too will be cut short with the dreaded ... at the end. This may seem subtle, but it has impact, if your title is cut off and the search result below is not, the one below yours looks more credible and professional.
When an indexing robot sees that you have a privacy policy, it thinks that this must be a real business, and one that cares about the best, and in some cases legal, practices of full privacy disclosure.
Misspelled words or too many made up words can have a negative impact on the credibility of your content. The Botlytics™ analysis report shows you any questionable words that it finds in your content and in your meta tags. A bot would naturally think that a spelling error shows a lack of diligence, and therefore a lack of credibility.
Robots hate redirects because it could mean that this is just an affiliate marketing site, or that you are trying to hide the true identity of the Website. There are very few times that using a redirect on a primary Website makes sense, and it is one of those things that can be so easily used with good intentions, but can have a dramatic negative affect on SEO.
A robots.txt file tells robots what areas of your Website are OK to index. While you don't generally loose SEO points by not having one, you can loose control over indexing bots wherein they might index sections that you do not want indexed. In addition, your robots.txt file is where you indicate the location of your XML Sitemap for a bot to follow and crawl.
Seeing how your search result display stacks up against others is very helpful in determining if you have structured your meta title and description to the highest impact, but also this is an indicator as to what kinds of Websites you might be pared with in search results. The botlytics™ search results simulator, randomly places your results with a group of other results, based on the topical keywords that were detected on your Webpage.
Properly structured sentences are import for your website's overall credibility, and some bots first parse sentences and then base their analysis on the content within those sentences. Some bots also use a portion of a valid sentence as their snippet description, in place of your meta description whether or not you have one. But more important, having properly structured sentences adds credibility in that it indicates a potentially better user experience.
Social links on your Website add big points. Some bots are even incorporating social reputation indicators into the analysis of your page, however beyond this, having social links shows that your business is current and with the times.
One of the best ways to get a glimpse into how a robot might see your Website is to look at the text only, without any html formatting. There is often a big surprise when you see your Website in text view only because the order in which sentences or paragraphs appear in HTML view are not always the same in text view, depending on how your site was coded. The order in which a robot reads your content is very important because sometimes a bot will only factor in only the first certain number of characters in its analysis.
By having a link to a terms of service a search engine indexing robot adds points because it shows that your Website is abiding by best practices and showing a willingness to be transparent about your terms and conditions of a user's use of your site.
A user navigate-able Sitemap is an extremely important factor to a search bot, it demonstrates that you take user navigation seriously, and that it will be a better user experience by providing a roadmap to your Website visitors. Some bots even crawl your user navigate-able Sitemap with more excitement than with an XML Sitemap.
Although it is not critical to have an XML Sitemap if you have a good user navigate-able Sitemap, it still shows diligence and completeness, and credibility is given for following the standard rules of the game. However, in the Botlytics™ lab, our experiments showed that we got the same indexing results with only a user navigate-able Sitemap and not an XML one, but we still recommend that you have one, just in case. But, if you were only to have one, we believe that user navigate-able is the way to go, as it fosters the bots desire to discover pages on your site, not be fed them!

Want To Learn More About Botlytics™ Scout And/Or Botlytics™ Tracker?

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